ジョン エリオット: The John Elliott X LeBron Icon collection was conceived to be worn during the playoffs. At that time, @kingjames has a unique tradition, going ‘Zero Dark Thirty-23’ to disengage from social media and focus on the task at hand. For that reason, we initially debuted this project in May 2018, during the Eastern Conference Finals. It was game 4 and the Cavs were down 2-1 with the prospect of heading back to Boston. Had they lost that game, it could have been a difficult road to get back to the Finals.
Having the opportunity to sit courtside at the Eastern Conference Finals was a first for me, and at the same time having the opportunity to debut a shoe I’d designed on the hardwood was a first as well. In the lead up to that game, I remember having nerves that were similar to a runway show, both around the game, and on a personal level, surrounding the potential reaction to the Icon. The euphoria of watching LeBron perform while stakes are the highest, and debut a new silhouette with our brand is something I’ll never forget.
You never quite know how things will shake out, but LeBron won that series and returned to his eighth straight finals, and the Icon was well received. When I debuted this colorway on the hardwood that night, it struck me this pair might see a release as well. This Friday, due to an overwhelming reaction, the all white Icon, which was initially designed for friends & family, becomes a reality.
Exclusive early release, alongside Fuchsia, this Friday 9/13 at 7AM PST through www.johnelliott.com and in-store at 8808 Melrose Ave.